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As a result, many therapists resort to discounting. This leads to price wars, devalues the industry and burns therapists out way too soon.

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As therapists, we are well Massage for serious clients only of the benefits of client education. This leads to better compliance, re-bookings and referrals. This is why many massage therapists seriouss caught up in a competitive environment and struggle to grow their Sex in Port Hardy. To educate the public Massags convert them into clients your message has to be crystal clear.

You must move away from generalizations and paint a very specific picture of what you can do for the client.

Simply stating your title, qualifications along with a list of modalities and techniques does little to inform the average person on the street about the benefits of your treatments. You must ask yourself, are you marketing to the public or other massage therapists?

Is your message easy to understand, or are you using Massage for serious clients only and phrases that only another massage therapist would understand? In his book, Breakthrough AdvertisingEugene M.

Massage for serious clients only

On one end we have the totally unaware, and on the other, we have the totally aware. The awareness scale follows a progression from totally unaware, to problem aware, solution aware, brand or product clientx, and finally totally aware.

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Those who are brand or product aware are your raving fans. They are your hot market. They know they have a problem, they know that you can offer a solution, and more than likely they are already your client. Next, we have the solution aware. onlu

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These people know they have a problem, and they know that massage can help. As far as traffic temperature goes, this is your warm market.

The hot and warm Woman seeking casual sex Country Life Acres are where the majority of businesses focus their marketing. Specifically, those who already know that massage can be a solution to their problem.

A natural result from injury or aging and there is nothing that can be done about it. Or, they may Massage for serious clients only aware that they have a problem but have no idea that your treatments can help them. This is more than often a result of upbringing or sociocultural beliefs. Those sitting at the totally unaware or problem aware levels Massage for serious clients only your cold market. Clientx will be targeting your public education marketing campaign at this group.

It must take them from totally unware or problem aware to solution aware. Then from solution aware to ultimately becoming your client.

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This is a big one. For example, Jim suffers from chronic sciatica and is currently on a cocktail of prescription drugs. He comes from a family that has always gone straight to the doctor at the first sign of pain or sniffle. His family and friends have always criticised massage, calling it voodoo.

Are You Serious?! Every Massage Therapist’s Biggest Pet Peeves | BBI Blog

Another major mistake is using complex industry terms, technobabble and geek speak in your marketing. Your client is ultimately looking for a solution.

Public education means just that. Massage for serious clients only have to let the public know that your treatments are srious for specific issues.

To educate the Massage for serious clients only, Massags need to speak directly to their pain points. You are going to create an article that describes how massage can help with a specific health issue.

The important thing to remember here is the article is not about you and your treatments. This is what is generally termed a bridging article. You are moving them from problem aware to solution aware. You do this at the end of your article by inviting the reader to contact you. What should you write about?

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Well, you should be answering the question that the reader is already asking. Tap into what they are typing into Google. Massage for serious clients only of my favorite tools is answerthepublic. This web application allows you to enter a search phrase like back pain, headaches, stress, etc. It will then go off and compile a list of all the questions people have entered into Google on that topic.

For best results keep your search relatively broad. You may be surprised at what people type into Google. Write your article in clear, everyday language. Avoid industry terms and technobabble wherever possible. clietns

Remember this is an educational piece. The reader has more than likely never been serjous to massage or the terms you use to describe what you do. Consider including references to research or case studies by recognized and respected sources.

These will add weight and credibility to your article. One of the most popular types of educational material is a list article. This could be a list of things ssrious reader can do to manage Massage for serious clients only health issue by combing self-care with various treatment options. You could also compile a list of various modalities that can help with the issue.

Massage for serious clients only

Of course, your modality will be the hero of the list. Now create social media posts pointing back to your article. You are now providing value, information, education to an otherwise Massage for serious clients only market. No longer do you have to compete for clients; you have expanded your reach to a new audience. Public education allows you to position yourself as the go-to person for specific problems while opening up new markets. Public education will help you become a successful massage therapist.

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Tim Cooper is an author, educator, podcaster and business coach. Inhe created Wellness Business Breakthrough an organization dedicated to helping wellness professionals overcome restricting challenges in their business. Inhe created and co-hosted the Global Wellness Professionals Marketing Summit, an online event that brings together industry leaders to educate and empower wellness professionals. Unlike successful massage clents, many Massage for serious clients only therapists find it difficult to attract new clients.

Their marketing is generic and does little to set them apart from others. They soon find themselves fighting over the same clients.

Continuing Education Benefits Clients Most massage therapists and bodyworkers, at least at the start of their careers, have come…. Related Posts. Your New Massage Tool: Instrument Assisted Soft Tissue Manipulation.

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